In the dynamic realm of digital journalism, securing a place on Google News can significantly elevate a publisher’s visibility and credibility. However, not all Google News approvals are equal. Understanding the distinction between the old and new dashboard approved websites can shed light on the advantages and considerations for publishers seeking to leverage this platform.

The Evolution of Google News Approval

Google News underwent a substantial update in December 2019, transitioning from the old dashboard to the new Publisher Center. This update aimed to streamline the approval process and enhance user experience on the platform. Prior to this overhaul, websites that were approved under the old dashboard system retained certain distinct advantages.

Key Characteristics of Old Dashboard Approved Websites

1. Visibility and Placement: One of the foremost advantages of old dashboard approved websites is their placement on the main Google.com news section. Unlike newer approvals, which are primarily featured on the Google News app or news.google.com, old dashboard approvals continue to enjoy visibility directly on the search engine results page (SERP). This ensures broader exposure and accessibility to a larger audience, enhancing the reach of published content.
2. Domain Authority and Credibility: Websites approved under the old dashboard system often boast higher domain authority (DA) and established credibility. This is attributed to their longevity and adherence to previous Google News guidelines, which valued authoritative content and reliable sources. High DA contributes to better search engine rankings and improved visibility across various news topics.
3. Indexing and Speed: Content from old dashboard approved websites is swiftly indexed within the Google News ecosystem. This rapid integration ensures timely delivery of news updates to users, capitalizing on current events and trending topics. Such responsiveness can be crucial in competitive news environments where timing can influence audience engagement and retention.
4. Monetization Opportunities: Established credibility and visibility translate into enhanced monetization potential. Advertisers and sponsors are often willing to pay a premium to associate with reputable news platforms, driving revenue through advertising, sponsored content, and partnerships. The stability offered by old dashboard approved websites also reduces the risk of penalties or demotions from search engine algorithms, providing a reliable income stream.
5. Historical Advantage: The age and history of a domain play a pivotal role in search engine algorithms. Older domains typically accrue more trust and authority over time, bolstering their SEO performance and longevity in online landscapes. This historical advantage extends to old dashboard approved websites, fostering sustained growth and resilience amid evolving digital trends.

Strategic Considerations for Publishers

While old dashboard approved websites offer compelling benefits, publishers must navigate certain strategic considerations:

• Maintenance and Compliance: Adherence to Google News guidelines remains essential post-approval. Publishers must consistently uphold standards of accuracy, transparency, and editorial integrity to maintain approval status and maximize visibility.
• Competitive Landscape: The digital news ecosystem is fiercely competitive. Publishers must differentiate themselves through unique content, strategic partnerships, and innovative storytelling to retain audience interest and engagement.
• Adaptation to New Guidelines: Although old dashboard approvals provide stability, publishers must adapt to evolving Google News algorithms and policies. Staying informed about platform updates and adjusting content strategies accordingly ensures continued relevance and visibility.

Advantages of Google News Old Dashboard Approved Websites

Google News remains a pivotal platform for publishers seeking to enhance their online presence and reach a global audience. While newer approvals operate under the updated Publisher Center, old dashboard approved websites continue to offer distinct advantages rooted in their historical legacy and established credibility. Here are several key benefits that distinguish these websites:

1. Prominent Visibility on Google.com News Section

Old dashboard approved websites retain visibility on the main Google.com news section. Unlike newer approvals that are predominantly featured on the Google News app or news.google.com, these websites appear directly on the search engine results page (SERP). This prime placement ensures broader exposure to users actively seeking news updates, driving significant traffic and engagement.

2. Higher Domain Authority and Credibility

Websites approved under the old dashboard system often boast higher domain authority (DA) and credibility. This is attributed to their adherence to previous Google News guidelines, which prioritized authoritative content and reliable sources. High DA enhances search engine rankings, increases organic traffic, and reinforces the website’s reputation as a trustworthy source of information.

3. Speedy Indexing and Timely Updates

Content published on old dashboard approved websites is swiftly indexed within the Google News ecosystem. This rapid integration ensures timely delivery of news updates to users, leveraging current events and trending topics to maximize audience engagement. Such responsiveness is crucial in capturing and retaining reader interest in a competitive news environment.

4. Enhanced Monetization Opportunities

Established credibility and visibility translate into enhanced monetization opportunities for publishers. Advertisers and sponsors value association with reputable news platforms, leading to higher advertising rates and revenue potential. The stability offered by old dashboard approved websites mitigates the risk of algorithmic penalties, providing a reliable income stream through advertising, sponsored content, and partnerships.

5. Historical Advantage and SEO Benefits

The age and historical footprint of old dashboard approved websites confer significant SEO benefits. Older domains tend to accrue more trust and authority over time, bolstering their longevity and resilience in digital landscapes. This historical advantage positions the website favorably in search engine algorithms, facilitating sustained growth and visibility amidst evolving industry trends.

6. Consistency and Reliability

Old dashboard approved websites offer publishers a level of consistency and reliability in content delivery. The platform’s established presence and adherence to rigorous editorial standards ensure a steady flow of quality news updates, fostering reader loyalty and engagement over time. This consistency reinforces the website’s standing as a go-to source for credible information across diverse topics.

7. Adaptability to New Guidelines

While rooted in tradition, old dashboard approved websites demonstrate adaptability to evolving Google News guidelines and industry best practices. Publishers can leverage their historical foundation to implement strategic content adjustments, optimize user experience, and align with emerging trends in digital journalism. This proactive approach ensures continued relevance and visibility in a competitive online landscape.

Conclusion

In conclusion, old dashboard approved websites on Google News represent a gateway to enhanced visibility, credibility, and monetization opportunities for publishers. By leveraging established domain authority and historical advantages, these websites maintain a prominent presence in digital news landscapes.

However, success hinges on continuous adherence to quality guidelines, strategic adaptation to market dynamics, and proactive engagement with audience preferences. Embracing these principles empowers publishers to thrive amidst the evolving dynamics of online journalism, ensuring sustained growth and impact in the digital age.

In essence, old dashboard approved websites embody a blend of tradition and innovation, serving as foundational pillars in the ever-evolving realm of digital journalism on Google News.

Sam Brad

The Great Writer and The Passionate Poet As Well, He Graduated from University Of Florida in Journalism and Brad have around 12 years of experience in news and media section.