The Watermelon Export market is estimated to be USD 98 billion in 2022 and is expected to grow at a CAGR of 45% from 2016 to 2022. The factors that are driving the growth of the Watermelon Export market include the increasing demand for healthy foods.
The rising disposable income of consumers, and the growing awareness about the health benefits of watermelon. The major restraints on the growth of the Watermelon Export market are the availability of substitutes and the seasonal nature of watermelon.
The Watermelon Export market is segmented on the basis of type, distribution channel, and region. On the basis of type, the market is segmented into seeded watermelon and seedless watermelon. The seeded watermelon segment is estimated to account for the larger share of the market in 2022.
On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, department stores, and others.
The supermarkets/hypermarkets segment is estimated to account for the largest share of the market in 2022. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, and Latin America. The Asia Pacific region is estimated to account for the largest share of the market in 2022.
The major players in the Watermelon Export market are Dole Food Company, Inc. (U.S.), Chiquita Brands International, Inc. (U.S.), SunWorld International, Inc. (U.S.), and Sunkist Growers, Inc. (U.S.).
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